Mac sales are down.
I’m really not surprised. They are just a bit too expensive once you start upgrading the storage and ram.
I have been holding out on buying a Mac since the M2 was rumored to come out.
I keep hoping that the base model will have a larger amount of storage and ram, but it does not.
They keep selling faster processors, but I do not need that, I need more storage and I’d like more ram.
At this point, I’m just going to buy a used M1 air. If Apple had 512 and 26 standard on the base air, I’d pickup a new one today.
Do you disagree? What can Apple do to increase Mac sales?
Insane performance of the M series is due to bolting RAM straight to the chip, so it runs with a very low clock divisor. These things run at such speeds that even millimeters distance from CPU to RAM limit clock speed, which is why PCs have traditionally reduced bus speed while pumping CPU speed.
Apple made their point. Integrate RAM and CPU/GPU for performance and you can compete with much lower performing CPU cores in design. And let’s be clear, ARM only wins here because of that improved I/O bandwidth.
Intel and AMD should bolt 8GB RAM on their chips and use it for cache. Then PCs will pound M series chips into the ground and PC will regain its value proposition over Apple again.