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Coding since 1998.
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Cake day: June 14th, 2023

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  • Some people think the big tech companies literally sell your data though, so IMO it’s important to clarify.

    There are companies that do that though, like Acxiom, LiveRamp, CoreLogic, etc. With Acxiom at least, you can buy lists like “high net worth individuals who are likely to buy a new car in the next 6 months” and get a list of names, phone numbers, and email addresses, based on data they’ve collected from both public and private sources.

    Those data broker companies collect data from things like supermarket loyalty programs (to determine consumer spending patterns) and other companies who are willing to sell data about you, and compile them into profiles.



  • For what it’s worth, Q4 always has higher ad revenue because of Black Friday and Christmas.

    I think the cost per ad went up too (that’s also in the presentation). Google and Facebook both mostly use an auction system for ads, so the price is based on the market. Out of all the possible ads a user can see (active ads targeting their demographic), the one with the highest bid will be shown.


  • Take the superbowl for example. It’s usually the most viewed event every year in the US

    Interesting that you mention the superbowl, since one of the techniques that sales reps at large digital ad networks (like Google and Facebook) use to sell ads to large advertisers is comparing it to the superbowl.

    This year’s superbowl had a viewership of around 127 million people. In comparison, 194 million Americans use Facebook at least once per day and 267 million use Google, so your ads on those platforms will have a wider potential audience than the superbowl, while being much more cost effective since you can run the ad just to a more specific audience rather than having to run the ad to every single person watching TV at that time.




  • dan@upvote.autoAsklemmy@lemmy.mlHow does social media generate revenue?
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    3 days ago

    selling your personal data

    The major tech companies like Google, Facebook, etc don’t sell user data. That’s a common misconception. The data is what makes the company valuable - nobody else has it. It wouldn’t make sense for them to sell it, because they’d lose their competitive advantage over other companies.

    Advertisers can target ads based on the data, but the advertiser never actually sees user data.