That was only months before Twitter announced it would be slowly shutting it down in October. It was a last gasp, too little too late unfortunately. The article you posted even mentioned it was a reaction to creators posting “teasers” that lead watchers to other sites, where the creators were establishing, or had already established, a solid base.
There’s a podcast called Jobsolete that covers, as the name implies, obsolete jobs! It’s inactive now but they have an ok size catalog that it’s worth going back and listening.