Louis is the “same name” as Clovis. I mean by that it is how the name evolved as the dynasties changed their language from Frankish to Latin to then French.
Clovis was the first king unifying all Franks, so many Frank kings are named Clovis … and later ones are named Louis.
In theory yes. In practice or will require enormous resources to build a case against the army of layers that Google and the other giants can afford. I believe only the government now is big enough to do it, with the antitrust law.